Blind Box Math

Blind box ghosts are what we call “100%” size – 2.75” tall x 1.125” wide. They are sold in “blind boxes”, which means you won’t know which NBA player you get until you open the box.

Here are the key stats:

Cases produced = 1,648
ghosts per case = 12
Players in the set = 20
Rookies in the set = 2
Prospects in the set = 1 (a ghostwrite first!)
Famous Fans in the set = 1
Player parallels = 6
Inserts = 5
Total unique ghost designs = 146
Average hits per case = 1

Blind box ghosts operate almost identically to trading cards – hence the trading card terminology above like “parallel”, “insert”, “rookie”, and “hit”. If you’re a card collector, you know these words well, and you also probably understand the experience. When designing this product, it was that experience that we’ve tried to replicate – like chasing the 1/1 of your favorite rookie!

But there is one important difference between cards and ghosts. Well, two important differences, if you count the fact that ghosts are 3-dimensional. In a typical trading card set, pretty much every player in the league is included. But for 3-dimensional blind box toys, it’s impossible to make a set with hundreds of different players. For our NBA 2025 collection, we had to narrow it down to twenty players, plus one famous fan – Eminem.

The list of NBA players included in this collection was locked in shortly after the 2025 NBA draft. Is our list perfect? No, not even close. But as set lists go, this one is pretty stacked.

The Set List

Here’s who Jackie Moon wouldn’t trade for a washing machine for.

Stars:
1. Anthony Edwards	7. Jalen Brunson	13. Nikola Jokić (SP)
2. Cooper Flagg	8. Jayson Tatum	14. Paolo Banchero
3. Devin Booker	9. Jimmy Butler III	15. Shai Gilgeous-Alexander
4. Donovan Mitchell	10. Kevin Durant	16. Stephen Curry
5. Giannis Antetokounmpo	11. LeBron James (SP)	17. Victor Wembanyama
6. Ja Morant	12. Luka Dončić
Rookies:	Prospects:	Famous Fan:
1. Jared McCain	1. Cooper Flagg (SP)	1. Eminem
2. Zaccharie Risacher

Note that LeBron, Jokic and Cooper Flagg are all designated as “SP” – that stands for “Short Print”. More on this in a moment.

For every other player, the set is divided into a base design and parallels.

2025-26 Under Wraps Emanate Basketball Mystery Box

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